{"id":728,"date":"2016-12-01T13:12:20","date_gmt":"2016-12-01T13:12:20","guid":{"rendered":"https:\/\/www.workstars.com\/recognition-and-engagement-blog\/?p=728"},"modified":"2020-04-06T12:08:11","modified_gmt":"2020-04-06T11:08:11","slug":"employee-value-proposition-recognition-social-proof","status":"publish","type":"post","link":"https:\/\/www.workstars.com\/recognition-and-engagement-blog\/2016\/12\/01\/employee-value-proposition-recognition-social-proof\/","title":{"rendered":"Employee Value Proposition: Recognition is Social Proof"},"content":{"rendered":"

A lot of companies are investing time and money into getting their employer branding right<\/a> with one goal in mind: improving their ability to attract talent. Maybe your company\u2019s one of them. It\u2019s important because prospective applicants need to understand why working in your company will be a better experience than choosing to work somewhere else. A major part of that branding process is finding ways to successfully articulate your employee value proposition (EVP).<\/p>\n

What is an employee value proposition?<\/h3>\n

In a nutshell, an employee value proposition defines the employment deal \u2013 what\u2019s in it for the employee. The very best EVPs clearly spell out all the unique offerings, associations and values that come from being an employee of a company, so potentially an effective employee value proposition can help make a really strong case for why someone should join your company.<\/p>\n

However, the existence of a branding strategy doesn\u2019t automatically mean everything is as it needs to be with your employee value proposition . Far from it. There is always a risk that employer branding could unintentionally become a picture painting exercise that focuses on how you want the world to see the company. In this day and age, candidates are looking for more. They\u2019ll be looking for online social proof to colour in the picture of what life\u2019s really like in your organisation.<\/p>\n

A lot of companies recognise this; they develop social media presence where they\u2019d expect to find their customers online and increasingly they\u2019re also thinking about where future employees could be found too. Those employees of the future are likely to be looking at employee review sites like Glassdoor and they\u2019ll also be looking at your company\u2019s social media accounts.<\/p>\n

\u201cWhat are the kinds of things happening there? What\u2019s the feel of the company? Does it look like a great place to work \u2013 could I be happy there\u2026?\u201d These are just some of the questions they\u2019ll have. If they\u2019re asking those questions about your company, how can you help them find the answers? One way could be by using the content you\u2019re already generating via your employee recognition program<\/a>.<\/p>\n

How does recognition help?<\/h3>\n

Employee recognition can be a really good way to tell people outside the organisation about what\u2019s going on inside it. All those great stories generated through recognition are a brilliant and colourful way to illustrate what your company\u2019s all about and to genuinely show your authenticity as a business.<\/p>\n

Recognition stories help people who are actively seeking information about what life\u2019s like working for your company. At the same time they could also attract people who aren\u2019t actively job hunting. Stories can engage, appeal and entertain while simultaneously offering insights into what both your employees and your organisation\u2019s like. Recognition stories build a positive and realistic image of your company. That can be attractive even if job hunting isn\u2019t on their mind right now.<\/p>\n

Businesses have usually found it straightforward to communicate the tangible aspects of their employee value proposition like pay, holidays and benefits packages. Marketing the less tangible but equally important aspects like culture, values, appreciation, relationships, teamwork and social events has been more difficult. While these are all much harder to convey, they are the key to an employee value proposition with authenticity.<\/p>\n

Today\u2019s employees are looking for social proof about those things. Employee recognition is a vehicle to both capture and then communicate many of the intangibles mentioned. It\u2019s authentic because the days of hierarchy-dominated recognition are behind us and today\u2019s employee recognition programs are employee-driven, peer to peer and social.<\/p>\n

That makes the content within today\u2019s employee recognition programs just about the best barometer any future employee can have on many of the intangibles within your employee value proposition . So don\u2019t delay, get the hundreds and thousands of great recognition moments out there for all to see, it is valuable and authentic social proof of what it is really like to work for your company.<\/p>\n","protected":false},"excerpt":{"rendered":"

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