{"id":664,"date":"2016-08-02T19:13:51","date_gmt":"2016-08-02T18:13:51","guid":{"rendered":"https:\/\/www.workstars.com\/recognition-and-engagement-blog\/?p=664"},"modified":"2019-07-26T13:14:08","modified_gmt":"2019-07-26T12:14:08","slug":"motivation-personalisation-one-size-fits","status":"publish","type":"post","link":"https:\/\/www.workstars.com\/recognition-and-engagement-blog\/2016\/08\/02\/motivation-personalisation-one-size-fits\/","title":{"rendered":"Motivation: Personalisation or one size fits all?"},"content":{"rendered":"<p>In the past, companies have created their employee motivation programmes on the assumption that all employees are motivated by the same things. Those \u2018things\u2019 might have varied company to company but within each business the offering was based on a fairly narrow and quite prescriptive approach to motivation.<\/p>\n<p>But evidence and experience have started telling us something different about the <a href=\"http:\/\/www.forbes.com\/forbes\/welcome\/\" target=\"_blank\" rel=\"noopener noreferrer\">best approaches to motivation<\/a>. Companies are starting to listen and they\u2019re realising different things motivate different people. Gone are the days of one size fitting all \u2013 today is about personalisation, and here are four reasons why.<\/p>\n<h3>1. There are now several different generations in the workplace<\/h3>\n<p>With people retiring later on in life the workforce is made up of several generations. There are many commonalities in terms of what motivates people from different generations, but there are plenty of differences too. Employers need to be ready for that. <a href=\"http:\/\/raconteur.net\/business\/managing-millennials-a-guide-for-businesses\" target=\"_blank\" rel=\"noopener noreferrer\">The impact of the millennials<\/a> has been the subject of a great deal of discussion and research and it\u2019s already clear there are some key differences in terms of <a href=\"http:\/\/www.cipd.co.uk\/pm\/peoplemanagement\/b\/weblog\/archive\/2016\/05\/17\/opinion-gen-y-demands-a-humanistic-approach-to-management.aspx?utm_medium=email&amp;amp;utm_source=cipd&amp;amp;utm_campaign=pm_daily&amp;amp;utm_term=642488&amp;amp;utm_content=pm_daily_170516-5927-11136--20160620113302-Opinion%3A%20Gen%20Y%20demands%20a%20humanistic%20approach%20to%20management\" target=\"_blank\" rel=\"noopener noreferrer\">their expectations<\/a> and those of previous generations. Companies need to get that and respond to it because this is the generation that\u2019ll make up increasing proportions of the workforce.<\/p>\n<h3>2. Cultural differences<\/h3>\n<p>Culturally, the UK\u2019s a <a href=\"http:\/\/www.ed.ac.uk\/equality-diversity\/monitoring-statistics\/some-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">very diverse<\/a> country and unsurprisingly that\u2019s reflected in the workforce. Companies are already starting to understand the need to provide workplaces and benefits that <a href=\"http:\/\/raconteur.net\/business\/bespoke-benefits-mean-more\" target=\"_blank\" rel=\"noopener noreferrer\">respect these differing cultural norms<\/a> \u2013 for instance providing flexibility to enable different religions to observe religious holidays &#8211; and this needs to be reflected in other approaches to motivation too.<\/p>\n<h3>3. People value different things at different points in their lives<\/h3>\n<p>Even if people are of the same generation and culture, it\u2019s still to be expected that they\u2019ll value things differently at different times. Tastes, needs, preferences and circumstances are changing constantly for all of us and its inevitable individuals will value particular things more at particular moments in their lives. The fact that the definition of <a href=\"http:\/\/www.hrmagazine.co.uk\/article-details\/where-next-for-employee-benefits\/356451\/\" target=\"_blank\" rel=\"noopener noreferrer\">what a benefit actually is<\/a> has been broadening out partly reflects this. A more flexible approach combined with an ability to personalise perks and benefits to make them applicable to individuals means they\u2019ve immediate value to the recipient and hit the mark straight away.<\/p>\n<h3>4. Social has transformed the way we communicate and interact<\/h3>\n<p>The way we communicate has fundamentally changed. It doesn\u2019t matter what size the organisation is; social technologies facilitate interactions at and between all levels. In its broadest sense, social is the complete opposite of one-size-fits-all approaches in the workplace. The \u2018cascade down the organisation and apply to everyone\u2019 techniques of the past have been replaced with personalisation and one to one conversations.<\/p>\n<h3>How do you know what your employees want?<\/h3>\n<p>Managers need to take on a pivotal role in understanding their people and personalising the motivation experience. Identifying an employee\u2019s likes and dislikes is often a route to what motivates, and matters to them. Many managers do this but then don\u2019t act on those insights with perks that truly motivate.<\/p>\n<p>Go and give blood, leave a few hours early to get packed before going on holiday, attend your little tiger\u2019s sports day, watch a movie at your desk or simply take time out to bask in the sun. These are all simple perks that are easy to manage in today\u2019s <a href=\"https:\/\/www.workstars.com\/\">employee recognition applications<\/a>. The key is managers knowing which perks really get an employee\u2019s juices going, and which leave them stone cold.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past, companies have created their employee motivation programmes on the assumption that all employees are motivated by the same things&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":1151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[28,24,47,13,17],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement","tag-engagement","tag-managers","tag-millennials","tag-motivation","tag-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Motivation: Personalisation or one size fits all? | Workstars<\/title>\n<meta name=\"description\" content=\"Evidence and experience are starting to tell us something different about the best approaches to motivation. 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